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Our Story

Where beauty meets expertise. Discover the passion and dedication behind every service we offer.

Visual Inspiration

Explore our collection of stunning transformations and beautiful results from our talented team.
Umaizah Brows interior

About Umi's Brows

Our Philosophy

A Personalized Beauty & Wellness Boutique

Umi's Brows is more than a salon — it is a personalized beauty and wellness boutique that blends ancient traditions with modern expertise.

Our philosophy is rooted in the belief that beauty is most powerful when approached with intention and care. Every service is designed not only to enhance appearance, but to nurture confidence, balance, and well-being.

We create a serene, thoughtful environment where each guest feels supported, restored, and celebrated — making beauty an inside-out experience.

Meet the Founder

Amal Usman

Visionary Behind Umi's Brows

At Umi's Brows, beauty is more than appearance—it's a practice of care, intention, and artistry. Founded in 2023 by Amal Usman, the boutique was born from her lifelong passion for henna, threading, and skin care, cultivated over 14 years of professional experience.

From her first henna designs at age nine to mastering threading in her early teens, Amal has dedicated her career to refining techniques that honor both tradition and precision.

After honing her craft for over eight years at a spa in Massachusetts, Amal moved to Rochester with her husband and three children, carrying with her a vision: to create a boutique where time-honored practices meet modern methods, and where every service nurtures confidence, well-being, and individuality.

Umi's Brows is the realization of that vision—a family-owned space built to offer intentional, results-driven beauty experiences in a welcoming and professional environment.

A Lifetime of Dedication

14

Years of Experience

Mastering ancient beauty rituals

Expert Training

8+ years at premier Massachusetts spa

Family-Owned

Rochester's trusted beauty boutique

Passion-Driven

Crafting beauty since age nine

"Every service at Umi's Brows reflects my commitment to thoughtful artistry and care. By blending ancient traditions with contemporary techniques, I ensure that every guest leaves feeling confident, celebrated, and genuinely cared for."

Amal Usman
Our Services

Ancient Rituals, Modern Care

Waxing

Ancient Egyptian tradition

Waxing is one of the earliest documented beauty practices, symbolizing refinement and self-care in ancient Egypt.

Benefits include:

Longer-lasting smoothness
Softer regrowth
Gentle exfoliation
Healthy skin renewal
Polished, radiant finish

Threading

South Asian & Middle Eastern craft

An ancient technique celebrated for its accuracy and minimal impact on the skin.

Using only a simple cotton thread, this method removes hair directly from the follicle, making it ideal for sensitive skin and detailed facial work. It delivers clean, defined brows while honoring centuries of craftsmanship.

Henna

Traditional body art

A traditional art form with deep cultural significance across Africa, South Asia, and the Middle East.

Historically used in ceremonies and celebrations, our henna honors this heritage through intentional, meaningful designs that combine artistry, symbolism, and calm.

At Umi's Brows, every service is an act of care. By honoring ancient beauty rituals while integrating modern techniques, we offer experiences that are effective, thoughtful, and restorative — celebrating individuality and confidence, inside and out.